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Archive for the ‘Public Relations’ Category

Southwest Airlines engages customer complaint on Twitter

Southwest Airlines, or @southwestair, provided a pretty good example over the weekend of how to use the Social Web to get ahead of the game when managing a negative customer (more…)

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Luntz: Climate Change backers are using the wrong language

I noted a presentation last week in D.C. from political pollster Frank Luntz regarding the language around climate change that I thought you’d find of interest.  Luntz’s firm, The Word (more…)

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