Capabilities

Public Relations

The practice of actively communicating with your key stakeholders is the foundation of our public relations services. Whether we’re engaging the media, investors, voters or employees, our approach is strategy-based and goal-oriented. We believe in building open, compelling and credible relationships with your stakeholders and believe the strength of your brand, the power of your advocacy and the success of your initiative, is directly correlated to the integrity of your dialogue. So let’s talk.

Public Affairs

Our roots are in political campaigns in which our clients have benefited from the lessons we’ve learned and applied to their success. We take a campaign-style approach to each initiative, working aggressively to engage the voters necessary to achieve your objectives.

We work closely with lobby teams to create a seamless communications effort. We have relationships with the nation’s most respected legislative consultants in key markets to ensure a smooth, fully-integrated communications and legislative campaign are executed flawlessly.

Executive Positioning

More than half of a company’s reputation is tied to the visibility and credibility of its CEO. In today’s contentious media environment, your visibility should not be left to chance. We help you identify the most appropriate forums for your organizations leadership, develop the messaging and then prepare your executive for best delivery and the most effective positioning for your objectives.

Beyond visibility, our Public Dialogue practice specializes in providing a comprehensive approach to corporate messaging, seeking to elevate the public dialogue above the contentiousness that is so often associated with todays modern media.

Media Strategy

Far too often organizations rely upon a news release wire distribution when a strategic media placement can be singularly successful and drive multiple additional news stories. Using a Message Laboratory approach, we work with our clients to analyze the multiple news angles from which your story will be viewed. We then rely upon our deep relationships with key news organizations and reporters across multiple sectors to effectively place these stories, heighten awareness and then create additional social dialogue around your issue.

Crisis & Issues Management

We recommend a CPR approach to the issues you face. With the proper Crisis Preparation your Response can and will ensure your organization emerges from each issue and crisis you face with your reputation enhanced, rather than simply intact. When you engage our team, we will help you develop an emergency communications plan for either your global or local organization which places the first priority on safety and supports the preservation of your organization’s reputation through swift and structured communications.

Employee Engagement

Today’s financial and economic environment is affecting more than your cash flow but also your human capital, your greatest asset. No workplace in America is free from uncertainty about the impact of today’s economic environment and this environment creates opportunity for rumor and error to distract from your organizational objectives. We will help you define your message and communicate your vision to your team so your team can effectively deliver for your organization.

Brand Enrichment & Architecture

Are you delivering upon the promise you are making to your core stakeholders? Our “Promise Prospects” and brand audit process will help you identify the gap that exists between the expectations you are setting for your brand experience and the actual experience you are delivering. This gap will guide the process through which we will help you create a richer, more fulfilling experience while streamlining the communications process around your brand architecture.





Public Relations Public Affairs Executive Positioning Media Strategy Crisis & Issues Management Employee Engagement Brand Enrichment and Architecture Public Relations The practice of actively communicating with your key stakeholders is the foundation of our public relations services. Whether we’re engaging the media, investors, voters or employees, our approach is strategy-based and goal-oriented. We believe in building open, compelling and credible relationships with your stakeholders and believe the strength of your brand, the power of your advocacy and the success of your initiative, is directly correlated to the integrity of your dialogue. So let’s talk. Public Affairs Our roots are in political campaigns in which our clients have benefited from the lessons we’ve learned and applied to their success. We take a campaign-style approach to each initiative, working aggressively to engage the voters necessary to achieve your objectives. We work closely with lobby teams to create a seamless communications effort. We have relationships with the nation’s most respected legislative consultants in key markets to ensure a smooth, fully-integrated communications and legislative campaign are executed flawlessly. Executive Positioning More than half of a company’s reputation is tied to the visibility and credibility of its CEO. In today’s contentious media environment, your visibility should not be left to chance. We help you identify the most appropriate forums for your organizations leadership, develop the messaging and then prepare your executive for best delivery and the most effective positioning for your objectives. Beyond visibility, our Public Dialogue practice specializes in providing a comprehensive approach to corporate messaging, seeking to elevate the public dialogue above the contentiousness that is so often associated with todays modern media. Media Strategy Far too often organizations rely upon a news release wire distribution when a strategic media placement can be singularly successful and drive multiple additional news stories. Using a Message Laboratory approach, we work with our clients to analyze the multiple news angles from which your story will be viewed. We then rely upon our deep relationships with key news organizations and reporters across multiple sectors to effectively place these stories, heighten awareness and then create additional social dialogue around your issue. Crisis & Issues Management We recommend a CPR approach to the issues you face. With the proper Crisis Preparation your Response can and will ensure your organization emerges from each issue and crisis you face with your reputation enhanced, rather than simply intact. When you engage our team, we will help you develop an emergency communications plan for either your global or local organization which places the first priority on safety and supports the preservation of your organization’s reputation through swift and structured communications. Employee Engagement Today’s financial and economic environment is affecting more than your cash flow but also your human capital, your greatest asset. No workplace in America is free from uncertainty about the impact of today’s economic environment and this environment creates opportunity for rumor and error to distract from your organizational objectives. We will help you define your message and communicate your vision to your team so your team can effectively deliver for your organization. Brand Enrichment & Architecture Are you delivering upon the promise you are making to your core stakeholders? Our “Promise Prospects” and brand audit process will help you identify the gap that exists between the expectations you are setting for your brand experience and the actual experience you are delivering. This gap will guide the process through which we will help you create a richer, more fulfilling experience while streamlining the communications process around your brand architecture.
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